Sylvester was born in 1945 at the hand of designer Friz Freleng. 1947 brought him his first Oscar and the funny feline has appeared in over 100 films. The cat’s a star — perfect for a new range of cat litter. The simple type and playful colours combine to identify both individual product and preserve the image of Sylvester. The roll-out included exhibition, print, advertising and a fun piece of automated POS which has Sylvester precariously balancing the range on his finger.

Amcol

Packaging / Graphic Design / Licensing