THE INSIGHT: Sinamay is a woven fibre and is three times stronger than cotton or silk, it can last for over 100 years and is one of the best hat-making foundations in the world. Core to the business the Abaca plant (Sinamay) is the inspiration for the new logo and colour palette. We created an identity scheme, TOV, image style, sales messages, advertising and working demo of the new site. The result is a brand foundation built with durability and longevity in mind.

Parkin Fabrics

Branding / Graphic design / Web design / Advertising