EVOLUTION NOT REVOLUTION
European Brake Solutions (EBS) had built a reputation sourcing and supplying European truck brake parts. The business had grown and now offered products far beyond the European mandate. Global sourcing and manufacturing had brought innovations that needed selling through. We needed to find a way of setting this up.
The longstanding blue oval and EBS letters were to remain and it was our job to evolve the look, rationalise the packaging and bring it all together into an up-to-date presentation that was clean, crisp and tied everything together.
BRAKE EVOLUTION.
CUSTOMER
European Braking Systems
What we did
Branding / Graphic design / Packaging
EVOLUTION NOT REVOLUTION
European Brake Solutions (EBS) had built a reputation sourcing and supplying European truck brake parts. The business had grown and now offered products far beyond the European mandate. Global sourcing and manufacturing had brought innovations that needed selling through. We needed to find a way of setting this up.
The longstanding blue oval and EBS letters were to remain and it was our job to evolve the look, rationalise the packaging and bring it all together into an up-to-date presentation that was clean, crisp and tied everything together.
BRAKE EVOLUTION.
CUSTOMER
European Braking Systems
What we did
Branding / Graphic design / Packaging
