Slumberdown are best known for pillows & duvets. The brief was to stretch their bedding offer by including pyjamas, which would be on sale next to the pillow & duvet products. The added value of Aloe Vera made it a much more realistic proposition.
Together with our client we worked out that the opportunity was to create a very distinctive pack that echoed the physical shape of the Aloe plant. This would draw the eye and accentuate the uniqueness of the product mix.
The front and back faces are of matt appearance. The top and bottom are high gloss varnished to represent the Aloe extract.