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NPD case study

Sylvester was born in 1945 at the hand of designer Friz Freleng. 1947 brought him his first Oscar and the funny feline has appeared in over 100 films. Sufferin Succotash, the cat’s a star - perfect for a new range of cat litter.

The simple type and playful colours combine to identify both individual product and preserve the image of Sylvester. The roll-out included exhibition, print, advertising and this fun piece of POS which has Sylvester precariously balancing the range on his finger.