This mailer was designed to persuade property letting agents to attend the opening of a new building in London.
Many other buildings similar in size and prestige were also vying for the agents attention, so ‘stand out’ was essential. The solution came from the building’s close proximity to a famous London landmark - Battersea Dog’s Home.
The mailer was extremely successful in that it created capacity attendance but perhaps more importantly, the location-location-location! was etched into the agents memory.