The ground floor of the main Co-operative Bank in Manchester was an underused asset. It had potential to retail more than banking and so it was decided to re-purpose and re-brand.
The big idea was to create a mixed retail environment including banking, travel and insurance. Each of the individual businesses were to keep their own branding so the opportunity was to brand the building itself.
Our brief was to create the identity and then go about building footfall to the newly branded building. The solution is very simple - the address of the building is No1 Balloon Street.